Step 02 of 4
Ratings are arithmetic, not editorial
Average rating is the mean of valid rating records associated with a company. Profile completeness is the share of key discovery fields present in the source record. No manual weighting is applied.
How It Works
The process behind this step
01
Average rating = mean
Average rating is the arithmetic mean of every valid rating record tied to a company — not weighted by recency, size or account status.
02
Completeness = field coverage
Profile completeness is the share of key discovery fields actually present in the source record.
03
No manual weighting
No person adjusts a calculated number after the fact, for any reason, commercial or otherwise.
04
Recalculated on ingest
Every number recalculates automatically the moment new source data is ingested — nothing is cached as a stale, hand-set figure.
What this prevents
✓Editorial score inflation
✓Inconsistent rounding rules
✓Manual overrides after publication